Elevator Speech That Works

Can you sum up your job description or business proposal in thirty seconds or less? More importantly, can you make the prospect listen to your every word until he or she wants to know more? That’s the key to an elevator speech—brevity and a good hook! At the end of this training, you will leave with influence and persuasion skills that will enable you to create a great elevator speech that will have people engaged and interested in what you have to offer.

Module 1: What the Elevator Speech is Really About

  • Elevator Speech Defined
    • An Elevator Speech Is…
    • An Elevator Speech Is Not…
  • Six Questions Your Elevator Speech Must Answer
  • Essential Elements

Module 2: Understanding Persuasion and Influence

  • How Persuasion Works
    • Learning Activity
  • The Art of Persuasion
    • Ethos
    • Pathos
    • Logos
  • Preparing to Persuade
    • Pushing and Pulling
  • Communicating with Confidence
    • Learning Activity
  • Influencing Skills
    • Seeing the Other Side
    • Building a Bridge
    • Active Listening
    • Use Common Language
    • Highlight Similarities
    • Sustained Communication
  • The Principle of Influence
  • Three Ways to Influence
    • The Head
    • The Heart
    • The Hands
  • Five Essential Influencing Skills

Module Three: Important Communication Techniques

  • Creating Rapport
    • Matching and Mirroring
    • Body Language
    • Voice Characteristics
    • Pacing
    • Learning Activity
    • Leading

Module Four: The Mechanics

  • Crafting Your Speech
  • Using Stories to Persuade
  • Learning Activity
  • The Distinctive Ways People Process Information
    • Visual
    • Auditory
    • Kinesthetic
  • Let it Sit
  • The 5 S Framework
    • Significance
    • Scenario
    • Solutions
    • Segue
    • Suggestions
    • Learning Activity
  • Make decisions about using persuasion versus manipulation
  • Apply the concept of pushing and pulling when influencing others
  • Understand the essential elements to make an elevator speech
  • Make a persuasive elevator speech by using the 5 S’s
  • Write a two-minute elevator speech
  • Apply storytelling techniques to extend the influence


  • Participant workbook 
  • Presenter slides and outlines 
  • Case Studies and Media as appropriate 
  • Role-play scenarios 
  • Post-training assessment 

Room Requirements 

  • Internet access for the presenter 
  • Screen 
  • Projector (if not ceiling mounted then a table or cart will need to be provided)
  • Training room must be able to comfortably accommodate the number of participants plus room to move around for various activities) 
  • Rounds or pods, a small table for presenter’s materials, chairs for all participants
  • One Flip chart and easel for each round table (for small group work) and markers

Additional Requirements 

  • Elevate will choose training facilitators whose background and expertise will support the subject matter and goals of the client 
  • Instructors will use a variety of instructional methods including lecture, group projects, discussion, and role play 
  • Participants are expected to be actively engaged in the learning process 

To customize your seminar please call 646-416-6441 or email  julie@elevate4success.com